Book signings events can be touch and go. Sometimes the public turnout is low and I walk away with no sales. Other times, I make great connections with people and sell a few books. Today’s signing at a local German Christmas market was fairly successful.
I walked into a convention center full of holiday decor. Bright lights and evergreen boughs filled the entire hall. Tables, each accented with its own white drape, were lined up along the walls for local authors to set up and sign books.
Trees decorated with homemade paper ornaments welcomed guests at the door, and decorative glass ornaments added to the holiday spirit. Volunteers handed out apple and cinnamon cider, and the heavenly aroma of gingerbread aroused the senses.
I met a few local authors, made some connections, and discussed writing and marketing ideas. Potential readers visited my table to chat, and each one of them walked away with a bookmark and syringe pen. The syringe pens are always a hit.
Santa stopped by to say hello, after a busy morning of photo shoots with children. He handed out candy canes and wished everyone a happy holiday then roamed the market bellowing out his classic, “Ho, ho, ho.”
After seven hours of signing and selling books to eager Christmas shoppers, my kids and I closed up shop and decided to check out what Weihnachtsmarkt had to offer. We walked into a huge showroom full of homemade Christmas crafts, candies, ornaments, toys, jewelry, and the most amazing bread I’ve ever eaten.
Christmas music played in the background and everyone was in a holiday mood. People strolled the aisles and pursued through booths wearing interesting Christmas sweaters with necklaces of blinking lights hanging around their necks. Each carried a shopping bag with artwork from a local artist printed on the side.
The best part about this event…all the proceeds from ticket sales and booth rentals went directly to a local museum, the Sophienburg Museum and Archives. It was a great event. I met fellow authors, talked with interesting people, and sold a few copies of my books. I even filled my own shopping bag with homemade truffles, a loaf of Christmas bread, and a fun gingerbread man chef ornament.
Weihnachtsmarkt 2016 was well worth the booth fee and the 40 minute drive to get there. I look forward to attending again next year.